Interactive stunt backfires for NBC's 'Criminal Intent'

From the Courier Press. To view the entire article, click on the title of this post.


Interactive stunt backfires for NBC's 'Criminal Intent'
October 29, 2004

We have some advice today for the next network executive who thinks about making good shows interactive: Don't.

Put down the phone, let go of the mouse and walk away. It'll save your dignity - wait, you're a network exec; too late. It will, however, save the dignity of your show.