LO:CI to air Thursday at 10pm on USA

Variety.com
By JOSEF ADALIAN
7.12.07

excerpted -

USA has slotted "Law & Order: CI" in the 10 p.m. Thursday timeslot, pitting it against NBC's "ER" and CBS' "Without a Trace." Skein, which is moving from NBC to cable this fall, will start its seventh season on Oct. 4.

Decision to sked "CI" on Thursdays comes in the wake of USA's summer success airing original skeins "Starter Wife" and "Burn Notice" on Thursdays. It's the first time USA has attempted original programming on the all-important night, and Gaspin thinks it could be a major boon to the cabler's bottom line thanks to the glut of movie advertising money on the night. Full article.

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Additonal CI and USA news from NBC Media Village -

NEW YORK – July 11, 2007 – "USA Network has tapped Jason Holzman as vice president, brand creative, it was announced today by Chris McCumber, senior vice president of marketing and brand strategy, to whom Holzman reports. Holzman will be based in New York.

"USA is extremely lucky to have nabbed Jason," said McCumber. "Not only is his creative vision astounding, but we feel that he will bring an entirely unique flavor to our ever growing and expanding brand."


Holzman will be responsible for developing advertising concepts for USA's high profile inventory of original series, movies, sports and special events. He will work closely with McCumber in maintaining the overall strategic and creative vision for USA marketing as well as all expressions of the USA brand including the award-winning campaign "Characters Welcome," consumer marketing and media planning, on and off-air creative advertising/promotion, network packaging, consumer promotions, interactive, interstitial programming and digital strategy. Holzman will be pivotal in the on-going creative strategy for the newest of USA's original series, BURN NOTICE, the newly acquired LAW & ORDER: CRIMINAL INTENT, as well as the established hit USA shows MONK, PSYCH, THE 4400 and THE DEAD ZONE.

Before joining USA, Holzman served as a creative director for Euro RSCG, one of the world's leading advertising networks, where he created campaigns for clients including the Ad Council, Evian, ExxonMobil, Intel, New Balance, Oppenheimer Funds, Reckitt Benckiser, Universal Studios and Volvo. Prior to that, he was a senior writer at BBDO where his accounts included Doritos, Mars and Texaco. Holzman started his career at Ammirati & Puris where he wrote for accounts including Aetna, Burger King, Compaq, Epson, Labatt, MasterCard, RCA, Rolling Rock and UPS. His campaigns have brought him extensive recognition from industry organizations, including The One Show, Communication Arts, The Andy Awards, The London International Advertising Awards, AICP/MOMA, The Cannes International Advertising Festival, The Art Directors Club, The Radio Mercury Awards, The Clio Awards, The Obie Awards and The Webby Awards.