'Criminal Intent' ratings on the rise
Variety, 11.5.07
By SAM THIELMAN
'Law & Order' spinoff improves time slots
"Law & Order: Criminal Intent" is making a ratings killing in syndication.
NBC Universal Domestic TV Distribution has bucked conventional wisdom by selling the show station by station as a Monday-Friday strip.
Hourlongs have tended to go straight to cable nets in the last several years, but the NBC syndie arm's gamble has paid off here as the rerun ratings continue to rise.
The show landed 2 million viewers last week and continued to attract women 18-49 and women 25-54. "Law & Order: CI" is also improving time periods, notably in Chicago: In its 10 p.m. timeslot on WPWR, the show saw a 125% increase in women 25-49 over last year's block of "Scrubs" and "King of the Hill" reruns.
Full article.
Thanks Amy!

4 Comments:
Wonderful news, which makes the current strike situation seem even worse!
Women over 25 would rather watch a complex, intelligent character played by one of the best actors in the business who has eyes that go right through you and a body that makes you mouth dry and other parts of you... well... less dry.
Hard to believe, isn't it? I thing the word we're searching for is "Duh".
Of course mature women would rather see VDO on screen than the Dad on "Family Guy" or Zach Braff, who's cute but young.
I also try to support my local broadcast station's evening showing of CI by tuning in nightly.
Woo Hoo!! I'm in that group, too!
Let's here it for the INTELLIGENT as well as GORGEOUS leading man!
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