LO:CI Promo Campaign

NORTHERN LIGHTS COMPLETES HIGHLY SUCCESSFUL PROMO CAMPAIGN FOR “LAW & ORDER: CRIMINAL INTENT” FOR USA NETWORK

The Briefing Room
By Jesse Nagel, 11.15.07

First-Run Episodes On The Cable Network Have Been A Huge Ratings Success

Northern Lights Editor John Laskas recently completed an ambitious campaign for USA Network to promote its first-run episodes of “Law & Order: Criminal Intent.” Spearheaded by Jason Holzman, the network’s new VP of Brand Creative, the marketing effort has paid off with the drama series rating as the #1 entertainment telecast for its October 4th premiere, and ranking among the top 10 cable shows in recent weeks. Full article.

Thanks Linda
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Editor John Laskas cuts 25 spots for "Law & Order: Criminal Intent"
Posted November 16th, 2007 by Dabitch on Adland

Northern Lights editor John Laskas has been a right little busy bee cutting "Law & Order: Criminal Intent" spots for USA Network and Hungry Man, New York.

Three of these are launch spots where there's an odd twist to the usual drama portrayed by Vincent D'Onofrio, Kathryn Erbe and Chris Noth. The writers Derek Shevel and Nicole Morgese had added a dash of humor to it cheered on by Producer of USA Network Lori Moretz who says: "The hardest part was injecting humor into a show that is usually dark and serious." Was it hard with those actors? Personally, I think Vincents super-straight face in "Logo" is teh funny.