Smart Strategies Drive Law & Order "Criminal Intent" (and Law & Order) to Return to NBC on Wed. 1/9/08
From The New Advertising Blog
By Scott Lackey, 12.4.07
Here's the result of Dick Wolf's perseverance and the value of great writing, direction and acting. And a very smart and unconventional programming strategy to move "Criminal Intent" to cable this fall (where it's done great for cable with 2-3 million viewers/episode). A local syndication juggernaut (great ratings) has also helped build momentum. Big news. I'm a huge Law & Order fan (especially "Criminal Intent"). Very positive news for the franchise and its fans (and boy have you tuned into my last posting on the program, thanks...please leave comments). This news gives both programs a chance to survive and fight again (more Vincent D'Onofrio, I hope). A lot more promotional spots on NBC for the shows. Of course, "Criminal Intent" will be reruns from the fall USA Network season. But new Law & Order shows.
More.
posted by thereel @ 4:43 PM
2 Comments:
Yes kudos to Dick Wolf and the USA network for a brilliant move for CI and I am very happy that all the CI fans with no cable or satellite will now be able to see CI again on NBC-
Regi.
If I didn't suspect Dick Wolf would have happily sacrificed C.I. on the alter of the Mothership, I'd thank him a lot more, but....it didn't happen, C.I. is still there, and settled well in it's new (loving) USA home.
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