USA TAKES 2008 RATINGS CROWN WITH BEST YEAR IN CABLE HISTORY

NBCUMV News Release, 12.17.08

Third Consecutive Year as #1; USA First Cable Network To Beat Broadcast Network

NEW YORK, NEW YORK – December 17, 2008 – USA was the #1 network in basic cable prime, delivering more P25-54 (1.33 million, +23% over #2 TNT) and P18-49 (1.30 million, +16% over #2 TBS) than any other network the third straight year. In 2008, USA was also the top network in basic cable prime among total viewers (2.84 million, +19% over #2 Disney Channel) and households (2.11 million, +17% over #2 Disney Channel).

USA's 2008 average for P25-54 (1.33 million), P18-49 (1.30 million), total viewers (2.84 million) and households (2.11 million) is the highest ever for a basic cable network in Primetime. USA delivered more P25-54, P18-49, and total viewers than the CW in prime (Mon-Sun 8P-11P). This is the first time a cable network has beaten a broadcast network.

USA swept the year, winning the race for P18-49 and P25-54 entertainment viewers in each of the four quarters for the second year in a row, a feat no other network has ever accomplished. The victory in 4Q08 marked the 10th consecutive quarterly win for USA among P18-49, P25-54 and total viewers for ad-supported entertainment networks – an unrivaled winning streak.

......... Half of the top ten P25-54 & P18-49 original scripted series were on USA with BURN NOTICE, IN PLAIN SIGHT, MONK, PSYCH and LAW & ORDER: CRIMINAL INTENT.

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the best in blockbuster theatrical films, acquired television and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

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